Branding for a new church plant in Marlborough.
The branding needed to appeal to locals in Marlborough and the surrounding area, and to all ages, though particularly to families and young professionals.
We designed the branding with the shattered stained glass feel, to evoke traditional imagery related to churches, which would feel comfortable to those locals in Marlborough who might visit the church, whilst avoiding it feeling too traditional, formal, or stuffy, so as to appeal to those who might have had negative experiences of more traditional churches, or who might worry that their children would not be welcome in a formal church setting.