UFM Brand

As part of the work on UFM’s website, we worked with them to evolve their brand identity. UFM already had a strong brand identity, so we wanted to keep the brand immediately recognisable as UFM, whilst updating it to ensure it looked relevant.

We updated the fonts and typesetting, developed with them a new backronym for UFM to reflect how their focus had changed over time, and selected a new, more contemporary, muted colour palette.